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Offline Marketing Executive

Hamza Group
Dokki, Giza
Posted 2 years ago
73Applicants for1 open position
  • 19Viewed
  • 0In Consideration
  • 0Not Selected
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Job Details

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Job Description

Role Definition & Profiling :

  • As the Marketing executive across Hamza Group, responsibilities include the implementation and execution of growth strategies for the marketplace and growth of product offerings across the different audience segments.
  • Responsibilities will also include defining the value narrative to the target audiences and creating a messaging roadmap for driving new user acquisition, implementing and building product positioning through effective communication, implementation of go-to-market strategy including new exhibitions and showrooms, and adoption of new product launches.
  • The Marketing Executive will work side-by-side with the Business Development Team (Product Managers & Developers), Data Scientists and Sales Department to develop groundbreaking marketing and communications experiences that deepens our relationship with technicians, distributes, consultants and end users across Egypt.

What You'll Do:

  • Identify user needs by deeply understanding our customer segments and how the different products work, to create data-driven, actionable insights and effective messaging for the Salesforce with a narrative anchored around value and affordability.
  • Spearhead Hamza Group Brand Equity growth and product communication plans across key mediums and channels.
  • Implementation of Marketing & Communications growth strategy and serve as the connective issue between business development, strategy, and sales teams to identify winning tactics across owned channels (digital, social media & showrooms).
  • Work with data & analytics team to derive customer insights, market trends and validate the product roadmap, and stay on top of the competitive landscape.
  • Create integrated marketing campaigns through user insights, positioning, and messaging across product categories.
  • Scale marketing efforts across the group by operationalizing resources such as corporate material, presentations and templates.

Job Requirements

Basic Qualifications:

  • 3+ years of Marketing & Communications experience
  • B2C/B2B Marketing
  • Bachelor's Degree

Preferred Qualifications:

  • Performance Marketing or Communications Background.
  • Finger-tippinesses with data: You just get the data you need and can whip it into an insightful story with no help. You know how to use data to make decisions and drive growth.
  • Top-notch at market research: You're a truth-seeking missile! You know your market, customers and competition better than anyone, and integrate this information into your growth strategies.
  • Grittiness: never hesitate to roll up your sleeves and tackle something hands-on, you persevere when others fall away.
  • An "owner" personality: You're biased toward action, a great collaborator and master simplifier.
  • You never stop pushing towards clarity and delivery, and you persevere when others fall away.
  • Excellent with Microsoft office applications.
  • The ability to make big bold bets using limited information. Every day we do things that have never been done before, and you will need to be comfortable with informed risk-taking.

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