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Job Description
- Develop and implement digital marketing strategies to increase brand awareness and attract new customers.
- Manage social media platforms, including creating and scheduling engaging content, monitoring performance, and optimizing campaigns.
- Conduct market research to identify target audience, industry trends, and competitors' activities.
- Utilize SEO techniques to optimize website content and improve search engine rankings.
- Track and analyze key metrics to measure the effectiveness of digital marketing efforts.
- Collaborate with internal teams to align marketing strategies with overall business objectives.
- Stay up-to-date with the latest digital marketing trends and tools, recommending innovative approaches to enhance the company's online presence.
Job Requirements
- Proven experience in successfully scaling a business through digital marketing, preferably in a startup environment.
- Strong knowledge of digital marketing strategies, including social media marketing, content marketing, SEO, and email marketing.
- Proficiency in using digital marketing tools and platforms, such as Google Analytics, social media management tools, and content management systems.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Strong analytical skills and ability to interpret data to drive marketing decisions.
- Ability to work independently and manage multiple projects simultaneously.
- Familiarity with the hospitality or service industry is a plus.
