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Job Description
- Providing vision and direction to the development team and stakeholders throughout the project and create requirements.
- Ensure that the team always has an adequate amount of prior prepared tasks to work on.
- Research and define the customer segments served by the company's products. This will be based on developing a deep understanding of customer goals, the value customers derive from the product, and the business capabilities and digital strategies of the business domain.
- Plan and prioritize product feature backlog and development for the product.
- Orchestrate a variety of stakeholders to achieve a shared vision of product goals and priorities
- Work closely with product teams to convey the product vision, continuously verify that the product fulfils that vision (as measured by customer value and business outcomes) and help the team ensure it is building the right product.
- Define product vision, product road-map and growth opportunities.
- Assess value, develop cases, and prioritize stories, epics and themes to ensure work focuses on those with maximum value that are aligned with product strategy.
Job Requirements
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Team player
- BS/MS degree in marketing or a related field
- Experience in setting up and optimizing Google Adwords campaigns
- Critical thinker and problem-solving skills
