Digital Marketing Manager

Marketing as a Service:

• Understand companies’ objectives, products’ portfolio, competition…etc. and Create marketing proposals to support achieving their B2B marketing objectives through Fatura’s marketing services (on app and social media)
• Design the technical proposal through utilizing the different on app tools (sky banners, pop up ads, notifications…etc.), identifying the frequency and duration of each tool and the rationale for the tool selection
• Design the financial proposal based on Fatura’s companies’ pipeline, benchmarking market averages for each tool and other methods as seen fit

Fatura App:

• Design and own the app marketing calendar in alignment with the growth team (identify the ideal number of each tool -posts, notifications…etc.-)
• Align with the growth team on the number of posts/ sections that will be used for trade promotions and wholesalers’ promotions
• Distribute the remaining marketing posts to the different companies per month based on their needs, objectives…etc.
• Review and approve the designs and content for the marketing posts, ensure consistency in designs and the compliance to the set timelines for the different tools.
• Design a reporting method for the results and align with the product team for any changes or tools required

Social Media

• Set the overall social media strategy to optimize the reach and engagement with the different stakeholders (wholesalers, retailers, manufacturing companies as well as investors and the start-us ecosystem)
• Identify the best-fit channels to be used and set a media buying plan and budget
• Set the monthly direction for Facebook and other relevant social media channels as seen fit
• Approve calendar and content sent through the social media agency and ensure alignment with the sent direction
• Analyze reports to test the efficiency of media buying spending against set objectives and take corrective actions accordingly
• Set the direction and the calendar for Linkedin and coordinate with the relevant departments (strategy, market intelligence…etc.) to send content (This will be done inhouse since the content will have to be done through Fatura)
• Oversee the designs for the Linkedin posts, ensuring that the content phrasing and structure is compliant to that sent by other departments
• Gather insights and reports on Linkedin engagement and effectiveness and set a media buying plan accordingly