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Senior Digital Marketing Executive

INMA Developments
New Cairo, Cairo
Posted 3 years ago
66Applicants for1 open position
  • 56Viewed
  • 11In Consideration
  • 44Not Selected
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Job Details

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Job Description

  • Determining the most effective media mix to display ads
  • Coordinating, monitoring and evaluating media campaigns and strategies
  • Assist in the formulation of strategies to build a lasting digital connection with consumers
  • Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
  • Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
  • Be actively involved in SEO efforts (keyword, image optimization etc.)
  • Prepare online newsletters and promotional emails and organize their distribution through various channels
  • Provide creative ideas for content marketing and update website
  • Collaborate with designers to improve user experience
  • Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
  • Acquire insight into online marketing trends and keep strategies up-to-date
  • Maintain partnerships with media agencies and vendors
  • Identifying and understanding target audiences
  • Collect and analyze market data
  • Identify target audiences and understand their behavior and habits
  • Determine the best media outlet mix for our campaigns
  • Optimize ad campaigns according to geographic exposure, frequency, time spans and more
  • Allocate budgets and monitor costs
  • Follow media trends of online and offline outlets (TV shows, magazines, blogs, radio programs)
  • Evaluate the success of media strategies and campaigns

Job Requirements

  • Proven experience as a Media Planner; experience in digital media is preferred
  • Broad knowledge of media channels
  • Familiarity with campaign evaluation metrics and media buying
  • Working knowledge of analytics tools (e.g. GfK MRI, MOAT, Nielsen IMS)
  • Excellent communication and teamwork skills
  • An analytical mind with an aptitude for statistics and math
  • Strong decision-making skills
  • BSc/BA in Marketing, Business Administration or similar field

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