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Marketing Manager

ED World - Orman Education
Haram, Giza
Posted 3 years ago
60Applicants for1 open position
  • 56Viewed
  • 21In Consideration
  • 15Not Selected
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Job Details

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Job Description

We are looking for a marketing manager to lead the marketing of the different products and services we provide.  The manager will be responsible for our online learning platforms and programs, as well as our offline schools.

  • Carrying out market research in order to keep up to date with customer trends, competition, and general market trends.
  • Setting, developing, and executing the marketing strategy from start to finish.
  • Developing and refining the brand image, and ensuring that the different media outlets (including website, social media, print, etc.), products, services, and other marketing materials are consistent in branding.
  • Leading the design, development, and refinement of websites, applications, social media pages, courses, and products from the marketing and user experience perspectives.
  • Planning and executing the promotional strategy across the different channels such as but not limited to: social media, search, email, print, billboards, phone calling, SMS campaigns, direct sales, exhibitions, events etc.
  • Leading in-house development of marketing material and as well as handling outsourced collaborations.
  • Building and maintaining a positive relationship with customers by overseeing customer segmentation, targeting, acquisition, experience, feedback, and complaints.  And, using such feedback to refine the customer experience, the provision and delivery of products and services, as well as the general marketing strategy. 
  • Setting and following up with key metrics to follow up with market trends as well as company performance and preparing and delivering reports regularly and as requested.

Job Requirements

  • Knowledge of & experience building integrated cross-platform e-marketing campaigns (for example employing cookies to advertise social media, websites, and search).
  • Knowledge of & experience designing websites
  • Knowledge of & experience designing and developing social media posts and stories
  • Familiarity with e-commerce and online shopping
  • Knowledge of & experience using MS Word, Excel, and PowerPoint
  • Knowledge of & experience using Photoshop, Illustrator, and Premier or Final Cut.
  • Fluency in the English and Arabic languages

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