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Job Description
- Create social media strategy/proposal that collaborates with marketing, advertising campaigns, research top influencers, competitors, and trends in clients’ industries.
- Create Media Buying Plans and strategies for the clients with accurate rates for all social media platforms.
- Utilize a variety of targeting capabilities (location, device, demographic, customer lists, etc.) to effectively reach qualified audiences with compelling messaging and product offerings.
- Develop and implement scalable traffic acquisition strategies (via paid social, search engine marketing, display, affiliate, etc.) that drive high converting customers to our products
- Operate campaigns on Facebook, Google Display Network, Criteo, Snapchat, twitter, etc.
- Analyze KPIs (including ROAS, CPA, and CTR) on an ongoing basis to ensure campaigns are maximizing performance
- Cooperate with a team in the execution of all social media activities (i.e., tweeting, sharing, engaging, liking, increasing social reach, etc.) for our clients
- Suggest and implement new features to develop brand awareness, like promotions and competitions.
- Following social media campaigns and calls-to-action that drive target buyers to client sites.(Facebook Advertising, Google AdWords, LinkedIn, Twitter).
- Analyze and report social media actions on a monthly basis
- Set specific objectives and report on ROI
- Stay up-to-date with current technologies and trends in social media – includes reading blogs, and listening to podcasts.
- Performing research on the current benchmark trends and audience preference.
- Define and execute an experiment roadmap to improve brand engagement and deliver incremental revenue. Includes A/B testing and launching new channels/campaign types.
- Manage short-term and long-term projects alike; with an ability to dive deep to surface any and all issues that allow us to gather insights, solve problems, and further our business
- Duties may change; Team Members may be required to perform other duties as assigned
- Ability to generate creative ideas and content for Adv. Campaigns on different platform.
Job Requirements
- BS degree.
- Proven work experience as a Social media specialist (3 years or more).
- Solid knowledge of Photoshop or other media editing software.
- Strong experience and a content writer.
- Working knowledge of Google, Facebook AdWords.
- An ability to multitask and perform under tight deadlines
- Strong verbal and written communication skills
- Ability to manage microsites, social media applications, and online ads.
- Possess a solid understanding of social media marketing and campaigning
- Ability to handle digital analysis and web metrics duties
- Design skills is a highly added value.
- Experience in food and beverage field ( plus)
- Photography and food styling experience (plus)
