Performance Marketing Specialist

OVERVIEW

An exceptional Performance Μarketer, to help us create and implement innovative Paid Advertising campaigns and strategies for our digital activities.

We’re looking for an aspiring Performance Μarketing Specialist, to help us with planning and implementing innovative Paid Advertising campaigns to grow the user base, traffic, and engagement.

Key Accountabilities:

• Creating & optimizing campaigns across the digital landscape Facebook AdWords (Search, Display), YouTube, LinkedIn, and Twitter.
• Performing A/B testing & ROI optimization.
• Implementing programmatic advertising campaigns.
• Collaborating with the content team & providing data insights.
• Ad copywriting, testing and campaign optimization.
• Strategize, execute, monitor and manage campaigns across multiple platforms.
• Oversee growth in performance to meet business goals and strategies..
• Manage the platform’s daily budgets, billing reconciliation and spend pacing in adherence to allocations and desired return.
• Map ad formats to advertising objectives.
• Manage a test and learn strategy across traffic to drive insight into brand traffic behavior.
• Plan and Optimize landing page testing.
• Report on key performance indicators and lead generation initiatives.
• Create eye-catching and informative pay-per-click text ads as well as continuously implement text ads – A/B testing..
• Document campaign evolution to monitor overall performance and identify best practices.
• Test new channels and trends to build credibility, remain competitive and possess an added value
• Ensure a data led approach to all activity, creating a clear test & learn strategy.