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Job Description
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
- Design, build, and maintain our social media presence.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Plan, execute and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize the user experience.
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Instrument conversion points and optimizes user funnels.
- Collaborate with agencies and other vendor partners.
- Manage the content that the business posts to social media.
- Develop strategies that drive customers to the website.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Job Requirements
- Excellent communication skills
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Presentable
- Fluent English
- BS/MS degree in marketing or a related field
- Strong analytical skills and data-driven thinking
- Experience in setting up and optimizing Google Adwords campaigns
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
- Demonstrable social networking experience and social analytics tools knowledge
