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Digital Marketing Manager

Nile Stock
Sheikh Zayed, Giza
Posted 1 year ago
147Applicants for1 open position
  • 39Viewed
  • 9In Consideration
  • 3Not Selected
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Job Details

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Job Description

·                     Planning digital marketing campaigns, including web, SEO, email, social media and display advertising

·                     Maintaining our social media presence across all digital channels

·                     Measuring and reporting on the performance of all digital marketing campaigns

·                     Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.

·                     Develop and monitor campaign budgets.

·                     Plan and manage our social media platforms.

·                     Prepare accurate reports on our marketing campaign’s overall performance.

·                     Coordinate with advertising and media experts to improve marketing results.

·                     Identify the latest trends and technologies affecting our industry.

·                     Evaluate important metrics that affect our website traffic, service quotas, and target audience.

·                     Oversee and manage all contests, giveaways, and other digital projects.

·                     Identify trends and insights, and optimize spend and performance based on the insights

·                     Brainstorm new and creative growth strategies

·                     Plan, execute, and measure experiments and conversion tests

·                     Collaborate with internal teams to create landing pages and optimize user experience

·                     Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

·                     Collaborate with agencies and other vendor partners

·                     Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Job Requirements

·                     BS degree in marketing or a related field

·                     A minimum of 4 years’ experience in a digital marketing or advertising position.

·                     Demonstrable experience leading and managing SEO, marketing database, email, SMS, social media and/or display advertising campaigns

·                     Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

·                     Experience in optimizing landing pages and user funnels

·                     Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

·                     Working knowledge of HTML, CSS, and JavaScript development and constraints

·                     In-depth knowledge of various social media platforms, best practices, and website analytics.

·                     Highly creative with excellent analytical abilities and data-driven thinking.

·                     Outstanding communication and interpersonal skills.

·                     Up-to-date on the latest trends and technologies in digital marketing.

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