Job Details
Skills And Tools:
Job Description
· Planning digital marketing campaigns, including web, SEO, email, social media and display advertising
· Maintaining our social media presence across all digital channels
· Measuring and reporting on the performance of all digital marketing campaigns
· Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
· Develop and monitor campaign budgets.
· Plan and manage our social media platforms.
· Prepare accurate reports on our marketing campaign’s overall performance.
· Coordinate with advertising and media experts to improve marketing results.
· Identify the latest trends and technologies affecting our industry.
· Evaluate important metrics that affect our website traffic, service quotas, and target audience.
· Oversee and manage all contests, giveaways, and other digital projects.
· Identify trends and insights, and optimize spend and performance based on the insights
· Brainstorm new and creative growth strategies
· Plan, execute, and measure experiments and conversion tests
· Collaborate with internal teams to create landing pages and optimize user experience
· Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
· Collaborate with agencies and other vendor partners
· Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Job Requirements
· BS degree in marketing or a related field
· A minimum of 4 years’ experience in a digital marketing or advertising position.
· Demonstrable experience leading and managing SEO, marketing database, email, SMS, social media and/or display advertising campaigns
· Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
· Experience in optimizing landing pages and user funnels
· Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
· Working knowledge of HTML, CSS, and JavaScript development and constraints
· In-depth knowledge of various social media platforms, best practices, and website analytics.
· Highly creative with excellent analytical abilities and data-driven thinking.
· Outstanding communication and interpersonal skills.
· Up-to-date on the latest trends and technologies in digital marketing.