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Brand Manager

Multifood
Sheraton, Cairo
Posted 2 years ago
86Applicants for1 open position
  • 73Viewed
  • 19In Consideration
  • 38Not Selected
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Job Details

Experience Needed:
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Job Description

  • Develop & manage an assigned product line from conceptual stages through the life cycle to optimize profit and marketing, financial and pre-set strategies/ objectives.
  • Coordinate in development of trade promotions in collaborations with sales management.
  • Participate in overall product strategy, research and development requirements, and analysis of market research.
  • Seek & enhance product improvements to meet market needs.
  • Supply agreed to roll sales forecast to importation and finance.
  • Ensure to elaborate monthly sales forecasting in collaboration with the sales department.
  • Conduct regular market visits to ensure proper implementation of the product strategies /objectives.
  • Plan & execute marketing activities in the manner of Brand guidelines.
  • Fully aligned with the principle/brand owner of the business frame.
  • Analyzes brand positioning and consumer insights, as well as trying to predict future trends.
  • Translates brand elements into plans and go-to-market strategies.
  • Manages a team of marketing people working on brand initiatives.
  • Leads creative development to motivate the target audience to “take action”.
  • Establishes performance specifications, cost and price parameters, market applications and sales estimates.
  • Measures and report performance of all marketing campaigns, and assess ROI and KPIs.
  • Monitors market trends, research consumer markets and competitors’ activities.
  • Oversees new and ongoing marketing and advertising activities.
  • Monitors product distribution and consumer reactions.
  • Devises innovative growth strategies.
  • Aligns the company around the brand’s direction, choices and tactics.

Job Requirements

  • Education Level: Bachelor’s Degree
  • Experience: 7-10 Years
  • Background: FMCG background (Food / Beverages) is a Must.
  • Effective Communication, Leadership, Planning & Time Management Skills.
  • Analytical thinking Creativity.
  • Business acumen.
  • Professional presentation & negotiation skills.
  • Fluent English.

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