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Job Description
We Are Looking For Senior SEO Specialist Who Is Responsible For:
- In-depth keyword research to put the overall keywords.
- Ranking and content SE friendly strategy
- Studying traffic and analytics with Split-testing similar pages
- Building natural backlinks
- Analyzing competitors
- Maximizing local search exposure
- Working with writers and designers
- Researching the latest SEO practices
- Email Marketing and SMS
- Manage effective email marketing
- Analyze campaign outcome, clicks, conversions, reads, sending times and outcome.
- Focusing on things like customer engagement and conversion rates.
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Job Requirements
- BS/MS degree in a quantitative, test-driven field
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
