Digital Marketing Specialist

POSITION PURPOSE:

• The Digital Marketing Specialist role is responsible for assisting in strategic planning and administering the overall direction and goals for the online advertising campaigns, with a focus on optimization strategies.

Key Responsibility:

• Optimize marketing automation instance and lead nurturing processes through email, content, and digital media campaigns
• Determine the advertising goals in line with business objectives
• Create online marketing campaigns with specific targeting (users interest & behavior “segmentation”, location, language, and specific targeting (users interest & behavior “segmentation”, location, language, and demographic).
• Use all the available tools to create the best keyword lists; relevancy is the most important factor.
• Write brief and effective text ads, using successful techniques.
• Evaluate the performance of the banners running on different display networks, and provide the designers with recommendations about banner’s image and message.
• Ensure achievement of best results in terms of Cost per Acquisition (CPA) and Return on Investment (ROI).
• Preparing custom reports to the Direct Manager to indicate the performance trends and include recommendations to improve the performance.