Digital Marketing Specialist

Apptcom -
Heliopolis, CairoPosted 6 years ago

26Applicants for1 open position

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Job Description:

Coordinate the creation of digital content (e.g. website, blogs, press releases, and podcasts).
Establish our web presence to boost brand awareness.
Maintain a strong online company voice through social media.
Monitor ROI and KPIs.
Digital campaigns ideation & implementation in order to drive desired goals for the organization.
Report on key performance metrics, analyze and interpret trends, and provide actionable insights.
Day-to-day account management activities, including creative refresh, performance tracking, and bidding.
Be actively involved in SEO, PPC and SEM efforts (keyword, image optimization etc.).
Prepare online newsletters, blogs, and promotional emails and organize their distribution through various channels.
Acquire insight into online marketing trends and keep strategies up-to-date
Establish and maintain a content calendar on a monthly basis.
Assisting in the formulation of strategies to build a lasting digital connection with customers.
Planning and monitoring the ongoing company presence on social media (Instagram, Facebook, YouTube, Twitter, Snapchat).

Proven working experience in social media marketing or as a digital media specialist
Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
Demonstrable social networking experience and social analytics tools knowledge
Adequate knowledge of web design, web development, CRO and SEO
Knowledge of online marketing and good understanding of major marketing channels
Positive attitude, detail, and customer oriented with good multitasking and organizational ability
Fluency in English
BS in Mass Communications, Marketing, or any relevant field.