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Job Description
- Create and implement an integrated marketing strategy for the entire exhibition including exhibitor, conference and visitor campaign
- Set out and monitor entire budget, drop schedule and media plan
- Analysis of previous marketing campaigns and execute targeted selections on internal database system
- Identify appropriate media partners and associations and negotiate barter deals to maximize event exposure
- Ensure show websites are fully up to date with latest information
- Set up media deals with external organisations to ensure maximum exposure at lowest cost to show budget
- Strategic database build
- Manage PR agency in co-ordination with the Exhibition Director/Manager
- Coordinate the design and production of all marketing collateral, including sales brochures, conference brochures, visitor tickets, print advertisements, web banners/emails etc
- Use new media tools such as social platforms to create new marketing channels
- Copy write and proof all marketing materials in conjunction with Exhibition Director/Manager
- Update and adhere to agreed marketing budget
- Provide KPI reports for update meetings with Group Marketing Manager & Exhibition Director/Manager
- Manage and coordinate all external suppliers including Print, Mailing House, Design and Research
- Manage and coordinate internal departments such as conference production, telesales, database, web
- Provide any other reporting information as required by show team
- Perform any other duties as commensurate with the grade and level of responsibility
Job Requirements
- Minimum of 2/3 years' experience in conference/exhibition sector
- Events marketing experience
- Proficient in the use of MS Office including intermediate/advanced Word and Excel
- Thorough understanding of direct marketing initiatives including mail and email marketing
- Database development and growth including segmentation / advanced targeting
- Online marketing experience to include search engine optimisation and banner placement
- Significant exposure to design and print suppliers / agencies
- High level of copywriting and collateral production knowledge
- Deadline and target driven
- Experience of working in a pressurized environment
- Excellent verbal and written communication skills
- Interpersonal skills
- Time management
