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Job Description
- Developing and delivering innovative Paid Search strategies which exceed measurable objectives on all platforms including Facebook, twitter, Instagram, google adwords,...
- Executing the strategy via coordinating with internal teams Budget allocation as per planning, funds managing, monitoring project cost & ensuring ROI.
- Develop digital media buying strategies to maximize campaigns ROI on all digital platforms
- Stay on top of paid social trends and opportunities and ensure using platforms as efficiently, and effectively as possible
- Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Manage all digital buys to optimize in real time and drive as much reach and engagement as possible per campaign/platform KPI’s
- Help plan an overall digital marketing strategy where different digital channels work together in an overall campaign cycle
- Work with Creative Services to request and project manage digital marketing assets
- Consolidate analytics from media buys and build internal reporting and campaign analysis to be shared with marketing team .
- Use performance analytics to modify future media buys and improve ROI
Job Requirements
- Has intricate knowledge of various online advertising platforms ( Facebook, Twitter, YouTube, Adwords platforms etc.)
- Solid understanding of performance marketing, conversion, and online customer acquisition
- Ability to work autonomously when managing accounts
- Intermediate to Advanced Excel Knowledge