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Job Description
- Planning & Designing marketing strategy as per the requirements of the target, client deliverables etc.
- Executing the strategy via coordinating with internal teams Budget allocation as per planning, funds managing, monitoring project cost & ensuring ROI.
- Media buying, billing and follow-ups. Provide reports of purchases/expenses/invoices. Keep track of media buying and its ROI.
- Collect and analyze data on Internet sites to estimate customer preferences, and buying habits to identify potential markets.
- Conduct research on online consumer trends to predict successful electronic marketing strategies.
- Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns
- Tracking, reporting and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns
- Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Perform ongoing paid keyword discovery, expansion and optimization
Job Requirements
- High level of experience in Google AdWords & Google Analytics.
- Has intricate knowledge of various online advertising platforms (Adwords, DoubleClick, Facebook, Twitter, YouTube, TrueView platforms etc.)
- Google certification is preferred.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- Ability to work autonomously when managing accounts
- Ability to run Effective PPC strategy to meet or exceed set ROAS and profit goals
- Intermediate to Advanced Excel Knowledge
