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Job Description
Looking for SEO Specialist
- Who will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks, to manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI, and may to engage in other technical resources
Job Requirements
- BS/MS degree in a quantitative, test-driven field.
- SEO Specialist
Skills
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition.
- Ability to execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
- Optimize copy and landing pages for search engine marketing. Perform ongoing keyword discovery, expansion and optimization.
- Research and implement search engine optimization recommendations.
- Research and analyze competitor advertising links.
- Develop and implement link building strategy. Track, report, and analyze website analytics and PPC initiatives and campaigns.
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- In-depth experience with website analytics tools such as; Google Analytics, Web Trends.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Knowledge of ranking factors and search engine algorithms.
- Up-to-date with the latest trends and best practices in SEO and SEM.
