Job Details
Experience Needed:
Career Level:
Education Level:
Salary:
Job Categories:
Skills And Tools:
Job Description
- Managing IH Cairo’s websites, analyze traffic flow,
- Collate and report back monthly on performance statistics for all digital communications across all channels, using these statistics to influence future digital activities.
- Act as a brand guardian in terms of look and feel of online communications as well as tone of voice of content, after becoming fully immersed in IH Cairo's brand and culture.
- Oversee the activation of social media and online marketing strategies, tools and tactics through daily communication with related agencies.
- Monitoring return on investment for all online initiatives and campaigns.
- Develop, measure and optimize the entire online content based on analytics.
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments.
- Managing the daily content calendar for all social media platforms.
- Drive email marketing (EDMs) including developing agency briefs, collaborating with agency on creative, building and sending emails, list segmentation, testing and tracking/reporting on results.
- Maintaining strong online marketing intelligence.
Major KPIs will include:
- Assisting in reducing IH Cairo’s website(s)’ bounce rate, increasing dwell time, generating new leads and improving conversion through well planning & evaluating online campaigns & digital content.
- Content management & development across all social media platforms, websites and online campaigns.
Job Requirements
- Qualifications in Online Marketing, Branding & Social Media.
- Computer skills. Experience in CRM systems, EDMs, Microsoft platforms, HTML coding, Google Analytics & CMS & database driven websites. Candidates with graphic design background will be highly appreciated.
- Personal skills. We are looking for someone who is well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. He/ She will have a passion for creativity, content development, and analytical mindset with strong interpersonal and communication skills. He/ She will also be working autonomously to a high level of accuracy and speed.
