Senior Social Media Specialist

Premier Services and Recruitment -
Giza, EgyptPosted 6 years ago

1 open position

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Oversee the activation of social media and online marketing strategies, tools and tactics through daily communication with related agencies.
Monitoring return on investment for all online initiatives and campaigns.
Develop, measure and optimize the entire online content based on analytics.
Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments.
Managing the daily content calendar for all social media platforms.
Drive email marketing (EDMs) including developing agency briefs, collaborating with agency on creative, building and sending emails, list segmentation, testing and tracking/reporting on results.
Maintaining strong online marketing intelligence.
Managing IH Cairo’s websites, analyze traffic flow,
Collate and report back monthly on performance statistics for all digital communications across all channels, using these statistics to influence future digital activities.
Act as a brand guardian in terms of look and feel of online communications as well as tone of voice of content, after becoming fully immersed in IH Cairo\'s brand and culture.