Senior Digital Marketing Analyst

Job Description:

• Drives strategies for analytics across the division
• Consults with business stakeholders on data-based insights
• Leads the continuous improvement of data science and analytics
• Creates automated reporting and dashboards for marketing, UX, fulfilment, sales, and customer data
• Ensures accuracy of data capture strategy
• Provides data driven business insights and delivers recommendations that address opportunities for site improvements
• Maintain and evolve the tracking of our customer activity and behavior.
• Deliver customer analysis making proactive recommendations on the right customers
• Build ROI models based on structured data-based approaches to drive expansion of capabilities
• Demonstrates up-to-date expertise in Site Analytics and applies this to the development, execution, and improvement of action plans
• Automate marketing channel management
• Building spent vs target dashboard based on gathering data from different API
• Designing, developing and implementing tracking for new features of the website.
• Analyzing budget performance across all marketing channels to optimize for ROAS