Digital Marketing & Social Media Specialist - Alexandria

Main Duties:

• An E-marketing specialist creates and maintains marketing campaigns intended to reach an online demographic.
• An E-marketing specialist may take full responsibility of a campaign, from concept design and scheduling to ongoing implementation and performance tracking, or only a specific task related to the marketing initiative, such as scheduling social media posts or designing mass communication copy. In either case,
• E-marketing specialist plays an integral role in the success of an organization's online marketing efforts.
• Plan and execute all web/App, SEO/SEM/AEO, marketing database, email, social media and display advertising campaigns.
• Optimizing web content for SEO strategies.
• These professionals can manage a Facebook profile in the name of a company, publishing new content and news related to that business on a daily basis in order to obtain new clients.
• Measure and optimize our paid marketing using analytics tools.
• Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
• Managing the development and launch of display advertisements.
• Conduct keyword research including industry trends and competitive analysis.
• Track and analyze website traffic flow and provide regular internal reports.