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Job Description
- Develops and implements strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services.
- Develops and manages sales/marketing operating budgets.
- Plans and oversees advertising and promotion activities including print, online and electronic media.
- Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
- Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.
- Directs sales forecasting activities and sets performance goals accordingly.
- Meets with key clients (individuals or corporate), assisting sales representative with maintaining relationships and negotiating and closing deals.
- Prepares periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion.
