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Job Description
- Lead the development and implementation of Integrated Development Education corporate branding, market intelligence, and IMC initiatives with the purpose of building and sustaining strategic competitiveness.
- Ensure co-ordination and alignment with commercial team to identify and attract prospective customers, retain existing ones, and achieve annual revenue targets.
Job Requirements
- Bachelor Degree in Business Administration specializing in Marketing or Equivalent.
- MBA holder, with specialization in Marketing or International Business or Equivalent.
- Demonstrable experience in marketing together with the potential and attitude required to learn.
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Experience in setting up and optimizing Google Adwords campaigns.
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
- Good taste, a sense of aesthetics and a love for great copy and witty communication.
- Up-to-date with the latest trends and best practices in online marketing and measurement.