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Job Description
- Manages execution of digital community (Facebook, Instagram, YouTube, Twitter, etc) and advertising across both brands, and provides analytics pertaining to those activities
- Build and execute social media strategy through competitive research, platform determination, messaging and audience identification.
- Review on-page optimization and content editing including headlines, Meta tags, page titles, alt tags, and descriptions.
- Innovate and present new marketing platforms and strategies
- Develop content that builds brand awareness, generates traffic and engages customers.
- Develop and edit content for digital marketing communication materials, establishing consistency of message across multiple channels and networks
- Create and manage link building strategies, content marketing strategies, and social media presences
- Measure and report performance of all digital marketing campaigns
- Use web analytics software to monitor the performance of client websites and make recommendations for improvement.
Job Requirements
- 4+Years of experience in a similar position.
- Deep knowledge of various digital marketing strategies.
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Creative thinking
- Fluency in English.
- Attention to detail and accuracy.
- Analytical skills
