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Job Description
Responsible for the development and execution of the marketing strategy (sales volume, marketing plans, profit, market share and ranking, budget) of the assigned product as per company’s overall marketing strategy across the region.
- Maintains complete business related and technical knowledge of the assigned products and their application and continually appraises their strength and weakness compared to competitors.
- Validates short and medium term sales forecast based on analysis of market potentials, competitive activities, economic trends, product line plans, etc.
- Prepares and upgrades the market plan of the assigned current or line extension products.
- Prepares the promotional mix of the assigned products.
- Evaluate the impact of promotional mix of the assigned products on a quarterly basis
- Makes periodic field visits/checks to maintain relationship with opinion leaders and observe the effect of the plan and competitive activities.
- Participates in large group meeting, conferences and symposia related to the assigned products.
- Trains, develops and motivates the field force to achieve the planed objectives through cycle meeting & other events.
- Performs other related job as assigned per country across the region.
Job Requirements
- Minimum of 3 years of experience
- Pharmaceutical product/brand management experience
- Personal leadership and decision making
- High analytical skills
- Marketing oriented and high public relation skills
- High Costing, planning and budgeting skills
