Digital Marketing Executive
LHI -
Mohandessin, GizaPosted 7 years ago22Applicants for1 open position
- 19Viewed
- 0In Consideration
- 1Not Selected
Job Details
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Job Description
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Facebook, LinkedIn, etc.)
- Review and moderate all user-generated content and user profiles within forums, comments, images, videos and audio
- Respond to comments, when appropriate, in order to foster a positive community and add value to the user’s experience
- Build a knowledge base for each client frequently asked questions
- Implement the online community moderation strategy
- Answer questions on (Facebook, Twitter, e-mail… etc.) and managing any online feedback forms
- Launch optimized online adverts through Google Ad words, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online newsletters, promotional emails & organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Arrange designs to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
Job Requirements
- 4 years of proven experience as Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media, Google Ad words and email campaigns and SEO/SEM
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Perfect knowledge of web analytics tools (e.g. Google Analytics, Net Insight, Web Trends etc.)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- BSc/BA in marketing or relevant field
- Good command of English
- Good Photoshop skills for marketing
