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Job Description
- Conduct keyword research and selection for pay-per-click campaigns and SEO projects.
- Analyze websites and document changes required for SEO.
- Monitor, on an on-going basis, SBS SEO results and manage projects to ensure continued high rankings.
- Provide ongoing support of all SEO initiatives including reporting, analysis and optimization recommendations.
- Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates.
- Optimize landing pages for search engine quality score.
- Serve as liaison with paid search engine contacts.
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
- Optimize landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization.
- Research and implement search engine optimization recommendations.
- Research and analyze competitor advertising links.
- Develop and implement link building strategy.
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
- Work with editorial and marketing teams to drive SEO in content creation and content programming.
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Job Requirements
- Minimum of 2 years of search engine optimization and pay-per click experience.
- Bachelor degree of any discipline.
- Google Analytics knowledge and experience are a big plus
- Ability to perform research, analyze websites, document changes, and make decisions regarding optimization approach.
- Must have a proven experience in SEO
- Ability to compile and analyze search data and metrics and make decisions regarding campaign direction.
- Ability to perform click through rate, conversion, spend and creative analysis to identify growth/optimization opportunities.
- Excellent Microsoft Office skills.
- Web programming skills are a plus but not required.
- Strong oral and written communication skills.
- Excellent analytical skills.
- Web development experience is a plus.
- Ability to work independently and within a team environment.
- Strong independent planning and problem-solving skills
