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Job Description
- CST is looking for a top perform in social media marketing.
- You will be responsible for all CST social media accounts and working with executives and content writers to create and maintain a strong brand identity. You must have the ability to conceive, create, and execute.
- This position requires an extensive amount of planning and research.
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
- Set up and optimize company pages within each platform to increase the visibility of company’s social content
- Create editorial calendars and syndication schedules
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
Job Requirements
- Proven working experience in social media marketing or as a digital media specialist
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
- Demonstrable social networking experience and social analytics tools knowledge
- Adequate knowledge of web design, web development, CRO and SEO
- Knowledge of online marketing and good understanding of major marketing channels
- Positive attitude, detail and customer oriented with good multitasking and organisational ability
- Fluency in English
- BS in Communications, Marketing, Business, New Media or Public Relations
Must Haves
- Demonstrate past work using Facebook, Twitter, LinkedIn and/or Instagram
- Working knowledge of Google Analytics and similar platforms
- Ability to write content in both English and Arabic with accurate translation from one to the other