Brand Manager
BIOSERV -
Riyadh, Saudi ArabiaPosted 7 years ago101Applicants for1 open position
- 99Viewed
- 2In Consideration
- 15Not Selected
Job Details
Experience Needed:
Career Level:
Education Level:
Salary:
Job Categories:
Skills And Tools:
Job Description
BIOSERV® is expanding its team in Saudi Arabia and looking forward to recruiting the following:
Brand Manager (Job Ref. BM)
Job brief
BIOSERV® is looking for an experienced Brand manager who is passionate about uncovering consumer insights and delivering innovative marketing campaigns. You will join a dynamic and fast-paced environment and you will generate strategies that grow market share and brands' reputation, improve customer experience and drive growth.
Responsibilities
- Analyze how assigned brands are positioned in the market and crystallize targeted consumers insights
- Take brand ownership and provide the vision, mission, goals, and strategies to match up to
- Translate brand strategies into brand plans, brand positioning, and go-to-market strategies
- Coordinate cross-functionally to ensure consistency in brand-related decisions
- Lead creative development and create motivating stimulus to get targeted population to “take action”
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
- Coach the sales team and get the best from everyone
- Monitor market trends, research consumer markets, and competitors’ activities to identify opportunities and key issues
- Oversee marketing and advertising activities to ensure consistency with product line strategy
- Monitor product distribution and consumer reactions
- Anticipate bottlenecks
- Brainstorm new and innovative growth strategies
- Align the company around the brand’s direction, choices, and tactics
Job Requirements
Requirements
- Drive for results and leaderships skills
- Excellent understanding of the full marketing mix
- Highly creative with ability to think out of box
- Experience in identifying target audiences and devising campaigns that engage, inform and motivate
- Proven ability to develop brand and marketing strategies and effectively communicate recommendations to management
- Strong analytical skills and data-driven thinking
- Advanced communication and interpersonal skills
- Up-to-date with latest trends and marketing best practices
- Comfortable working with numbers, metrics, and spreadsheets
- Excellent command of the English language
Education:
- A graduate of Pharmacy or health-related fields.
- A postgraduate degree in marketing or a related field (MBA) would be a plus
Experience:
- 2-3 years’ experience at the same position in a reputable pharmaceutical company.
- Previous experience in OTC or consumer-related fields is preferable
Benefits
- Attractive remuneration packages, health insurance, and annual vacation tickets as well.
- Healthy culture supporting innovation and help to achieve goals.
- A career path with plans to expand rapidly.