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Brand Manager

BIOSERV
Riyadh, Saudi Arabia
Posted 6 years ago
101Applicants for1 open position
  • 99Viewed
  • 2In Consideration
  • 15Not Selected
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Job Details

Experience Needed:
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Job Description

BIOSERV® is expanding its team in Saudi Arabia and looking forward to recruiting the following:

Brand Manager (Job Ref. BM)

Job brief

BIOSERV® is looking for an experienced Brand manager who is passionate about uncovering consumer insights and delivering innovative marketing campaigns. You will join a dynamic and fast-paced environment and you will generate strategies that grow market share and brands' reputation, improve customer experience and drive growth.

Responsibilities

  • Analyze how assigned brands are positioned in the market and crystallize targeted consumers insights
  • Take brand ownership and provide the vision, mission, goals, and strategies to match up to
  • Translate brand strategies into brand plans, brand positioning, and go-to-market strategies
  • Coordinate cross-functionally to ensure consistency in brand-related decisions
  • Lead creative development and create motivating stimulus to get targeted population to “take action”
  • Establish performance specifications, cost and price parameters, market applications and sales estimates
  • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
  • Coach the sales team and get the best from everyone
  • Monitor market trends, research consumer markets, and competitors’ activities to identify opportunities and key issues
  • Oversee marketing and advertising activities to ensure consistency with product line strategy
  • Monitor product distribution and consumer reactions
  • Anticipate bottlenecks
  • Brainstorm new and innovative growth strategies
  • Align the company around the brand’s direction, choices, and tactics

Job Requirements

Requirements

  • Drive for results and leaderships skills
  • Excellent understanding of the full marketing mix
  • Highly creative with ability to think out of box
  • Experience in identifying target audiences and devising campaigns that engage, inform and motivate
  • Proven ability to develop brand and marketing strategies and effectively communicate recommendations to management
  • Strong analytical skills and data-driven thinking
  • Advanced communication and interpersonal skills
  • Up-to-date with latest trends and marketing best practices
  • Comfortable working with numbers, metrics, and spreadsheets
  • Excellent command of the English language

Education:

  • A graduate of Pharmacy or health-related fields.
  • A postgraduate degree in marketing or a related field (MBA) would be a plus

Experience:

  • 2-3 years’ experience at the same position in a reputable pharmaceutical company.
  • Previous experience in OTC or consumer-related fields is preferable

Benefits

  • Attractive remuneration packages, health insurance, and annual vacation tickets as well.
  • Healthy culture supporting innovation and help to achieve goals.
  • A career path with plans to expand rapidly.

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