Job Details
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Job Description
- Generate and update Magento content (products, content, promotions).
- Work with agencies to build traffic & sales via the website (PPC agency, email.
- marketing provider, e-commerce provider, etc.).
- Plan, define and implement website changes and functional improvements.
- Maintain and update the online marketing plan for the website.
- Monitor key performance indicators on the website and develop plans to.
- Other duties as may be assigned.
Job Requirements
- Previous 1-2 Years’ experience of Magento e-commerce CMS.
- Understanding of web technologies (FTP, browsers, Hustings, Domains, Backup, SSL).
- Basic know how On Shell Command, Server Configurations, Apache, MYSQL.
- Basic Know how on Programming languages, Scripting & Database (PHP, JavaScript, SQL, HTML, CSS).
- Experience of Another CMS would be a plus.
- Good knowledge of SEO, SEM, Social Media, Affiliate marketing, and PR.
- Understanding of the disciplines required to drive traffic to retail websites (PPC, email marketing, link generation, online PR, SEO, offline marketing and PR, affiliate programs, etc.).
- Utilize a wide range of media and new technology to create landing page templates that are needed for business development.
- Understanding of order management/customer fulfilment in an e-commerce context.
- Experience using packages like Excel and Photoshop.
- Familiar with data management.
- Basic understanding of Google products such as Webmaster Tools & Analytics would be desirable.
Detailed responsibilities would include:
Website
- Update product information and content on the website.
- Create banners, images, promotions etc. for display on the website (using products like Photoshop).
- Update content managed areas (copy & artwork).
- Manage website configuration & parameters (e.g. payment options, stock management).
- Investigate and report any operational/technical issues arising.
- Scope and document ongoing website functional projects /improvements.
- Test and deploy functional projects /improvements.
- Liaise with e-commerce agency regarding the day to day management of the website.
- Liaise with internal resources regarding the day to day management of the website.
- Evaluate approaches & strategies to improve website sales conversions & customer engagement Marketing.
- Understand and develop sources of traffic (& the factors that influence it): email, SEO, PPC, affiliates, social media, catalogues etc.
- Liaise with agencies or in-house teams to implement and support campaigns.
- Investigate, evaluate and assess new ways of generating additional traffic/orders.
- Produce reports to analyze the performance of all online marketing campaigns and promotions (reports, analytics, surveys etc.).
Measurement
- To meet and exceed all agreed performance objectives (sales, conversions, engagement).
- Continuous improvement of customer satisfaction.
- Meet internal service levels for website activity and management.
- Maintaining an excellent level of service to the business.