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Job Description
Digital Marketing Job Purpose
- Develops strong and innovative digital marketing strategies, using SEO, PPC, and other techniques to drive traffic to company pages and generate interest in company products and services. Creates engaging written, graphic, and video content while staying up-to-date on latest marketing technologies and social media.
Digital Marketing Job Duties
- Develop and implement SEO and PPC strategies
- Create and manage link building strategies, content marketing strategies, and social media presences
- Innovate and present new marketing platforms and strategies
- Develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyze content success
- Forecast marketing campaign growth and ROI for marketing campaigns
- Manage email and social media marketing campaigns
- Contact, interview, and hire third party graphic designers, web designers, and videographers to create unique and engaging content
- Use Google Analytics, Google AdWords, and other relevant sites
- Drive traffic to company pages
- Develop and manage projects and team members, including delegating tasks, reviewing team member work, adhering closely to deadlines and to budget, developing and revising ideas, and implementing projects
- Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information
- Write and dispatch email marketing campaigns;
- Provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI);
- Conduct keyword research and web statistics reporting.
- Conduct keyword research and web statistics reporting;
- Contribute to social media engagement and brand awareness campaigns;
- Use web analytics software to monitor the performance of client websites and make recommendations for improvement.
- Contribute to company and industry blogs and manage e-communications;
- Assist with paid media - including liaising with digital advertising agencies;
- Develop and integrate content marketing strategies;
Working Hours
- Typical Working Hours: 9:00 Am – 5:00 PM. 6 Days per week.
- With attendance fixable hours from 8:30 am to 11:00 am
Job Requirements
Digital Marketing Skills and Qualifications
- Bachelor's Degree in Advertising or Marketing,
- 3-6 Years Experience in Digital Marketing,
- Strong Written and Verbal Communication Skills
- Self-Motivated and Strong Leadership Skills,
- Team-Oriented and Goal-Oriented,
- Strong Attention to Detail, SEO, PPC, Google AdWords,
- Content Management Systems,
- Photoshop, InDesign, Facebook, Twitter, Microsoft Office
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Keep up to date with current digital trends;
