Marketing Communication Specialist

• Setio is a mobile application designed to help busy parents living in Egypt to find nearby, trained, well-educated and legally verified babysitters to sit their kids from 2 hours to full day, whenever they need to.
• Setio owned and managed by The Application Lab, a startup based in Nasrcity, Cairo. started in Dec 2016, we’re digital innovative products developers, with high level of passion in technology & marketing.
• We’re looking for a qualified passionate Marketing Communication Specialist with high level of communication, networking and leadership skills.

He/She be responsible for:

• Create and execute a master content strategy and plan for all divisions and regions served, based on the business strategy.
• Coordinate the design of promotional material and distribute in online and offline channels
• Promote content on our blog and social networks (Facebook, Twitter, LinkedIn, Instagram…etc.) and monitor engagement (e.g. comments and shares).
• Set and deliver on tangible KPI's from website, blog and social networks (Referrals, ROI, fan growth, engagement, lead generation, SEO)
• Track and monitor the effectiveness and success of online and offline initiatives using relevant monitoring tools; generate analytics reports and effectively tweak social strategy and content based on analytics
• Join social media groups and professional platforms to discuss industry-related topics and stay up to date with industry trends and inform other stakeholders on required.
• Network and sustain good relations with local, regional and international media and key industry influencers, thought leaders and event creators.
• write press releases, articles, emails, speeches. And plan interviews and press conferences.
• Craft and send regular newsletter to the customers.
• Work closely with various teams, freelancers, to optimize conversions with relevant and targeted content and landing pages.
• Gather the customer feedback to be handled and informed from other teams.