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Job Description
- A digital marketing professional, or Internet marketing specialist, is often responsible for developing the strategy used in marketing a company's product online, utilizing such techniques in the field as social media, Web analytics, e-mail marketing and search engine optimization, among others.
- They may put together various online promotions and e-mailing campaigns to get their company's message out, as well as perform consumer research to discover other ways of reaching customers via the Internet.
- Manages execution of digital community (Facebook, Instagram, YouTube, Twitter, etc) and advertising across both brands, and provides analytics pertaining to those activities
- Review on-page optimization and content editing including headlines, Meta tags, page titles, alt tags, and descriptions.
- Develop content that builds brand awareness, generates traffic and engages customers in order to ultimately drive targeted website traffic, engagement and conversion e.g. blog writing, editing and optimization.
- Develop and edit content for digital marketing communication materials, establishing consistency of message across multiple channels and networks
- Plan and manage development and production of marketing promotional content including customer testimonials, case studies and other related material.
- Work with product management to manage messages and materials used in new product launches.
- Ensure consistent messaging is being used online across cross-functional departments
- Develop & maintain google AdWords campaigns to achieve planned interaction targets.
Job Requirements
- Years of experience: Minimum 2 years of experience
- Education: BA/BS degree or equivalent preferred
- Skills
- Strong analytical skills and data-driven thinking
- Understanding of an Affiliate Sales Mode
- Good exp. in Digital Marketing/Inbound marketing/Hosting/IT services
- Strong understanding of Google AdWords, Google Analytics, Yahoo/Bing, and SEM/SEO required
- Good communication skills.
