Digital Marketing Specialist

CompactSoft - New Cairo, Cairo

Applicants for
1 open position
Experience Needed:
More than 2 years
Career Level:
Experienced (Non-Manager)
Job Type:
Full Time
1 open position
About the Job
  • A digital marketing professional, or Internet marketing specialist, is often responsible for developing the strategy used in marketing a company's product online, utilizing such techniques in the field as social media, Web analytics, e-mail marketing and search engine optimization, among others.
  • They may put together various online promotions and e-mailing campaigns to get their company's message out, as well as perform consumer research to discover other ways of reaching customers via the Internet.
  • Manages execution of digital community (Facebook, Instagram, YouTube, Twitter, etc) and advertising across both brands, and provides analytics pertaining to those activities
  • Review on-page optimization and content editing including headlines, Meta tags, page titles, alt tags, and descriptions.
  • Develop content that builds brand awareness, generates traffic and engages customers in order to ultimately drive targeted website traffic, engagement and conversion e.g. blog writing, editing and optimization.
  • Develop and edit content for digital marketing communication materials, establishing consistency of message across multiple channels and networks
  • Plan and manage development and production of marketing promotional content including customer testimonials, case studies and other related material.
  • Work with product management to manage messages and materials used in new product launches.
  • Ensure consistent messaging is being used online across cross-functional departments
  • Develop & maintain google AdWords campaigns to achieve planned interaction targets.
Job Requirements
  • Years of experience: Minimum 2 years of experience
  • Education: BA/BS degree or equivalent preferred
  • Skills
  • Strong analytical skills and data-driven thinking
  • Understanding of an Affiliate Sales Mode
  • Good exp. in Digital Marketing/Inbound marketing/Hosting/IT services
  • Strong understanding of Google AdWords, Google Analytics, Yahoo/Bing, and SEM/SEO required
  • Good communication skills.
About this Company

CompactSoft International is a subsidiary of CompactSoft with focus on Microsoft products & solutions. CompactSoft was established in 1984 & started implementing Microsoft Dynamics products since 2003

Throughout our journey with Microsoft we managed to develop... (More)

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