Senior Online Advertising Specialist

We Are Looking For Senior Online Advertising Specialist Who Is Responsible For:

• Set up pay-per-click advertising campaigns on Google Search, Google Display Partners, and Google Mobile Ads.
• Conduct keyword research to create a list of keyword phrases on which you will be bidding.
• Create Adwords Ads that will run on Google Search, Google Display Partners sites
• Test different ads
• Manage bids
• Work with you to create targeted landing pages for each of Adwords Ad Groups.
• Conduct keyword research and selection for pay-per-click campaigns projects.
• Manage, optimize and report on campaigns performance in order to optimize CPA ROI goal.
• Re-targeting, Dynamic Ads, A/B Testing, Bulk Operations, Audiences, and Experiments.
• Assist in the formulation of strategies to build a lasting digital connection with consumers.
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.).
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness.
• Be actively involved in SEO efforts (keyword, image optimization etc.).
• Prepare online newsletters and promotional emails and organize their distribution through various channels.
• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience.
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.).
• Acquire insight in online marketing trends and keep strategies up-to-date.
• Maintain partnerships with media agencies and vendors.