Senior Online Advertising Specialist

WSI - Cairo, Egypt

Applicants for
1 open position
Experience Needed:
More than 3 years
Career Level:
Experienced (Non-Manager)
Job Type:
Full Time
5,000 to 8,000 EGP per month
1 open position
About the Job

We Are Looking For Senior Online Advertising Specialist Who Is Responsible For:

  • Set up pay-per-click advertising campaigns on Google Search, Google Display Partners, and Google Mobile Ads.
  • Conduct keyword research to create a list of keyword phrases on which you will be bidding.
  • Create Adwords Ads that will run on Google Search, Google Display Partners sites
  • Test different ads
  • Manage bids
  • Work with you to create targeted landing pages for each of Adwords Ad Groups.
  • Conduct keyword research and selection for pay-per-click campaigns projects.
  • Manage, optimize and report on campaigns performance in order to optimize CPA ROI goal.
  • Re-targeting, Dynamic Ads, A/B Testing, Bulk Operations, Audiences, and Experiments.
  • Assist in the formulation of strategies to build a lasting digital connection with consumers.
  • Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.).
  • Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness.
  • Be actively involved in SEO efforts (keyword, image optimization etc.).
  • Prepare online newsletters and promotional emails and organize their distribution through various channels.
  • Provide creative ideas for content marketing and update website
  • Collaborate with designers to improve user experience.
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.).
  • Acquire insight in online marketing trends and keep strategies up-to-date.
  • Maintain partnerships with media agencies and vendors.
Job Requirements
  • Minimum 3 years of Experience of certified Google Adwords
  • Advanced Google Analytics, Webmaster
  • Experience with Facebook Business Manager
  • Social Media advertising certification is a great advantage to candidate.
  • Expert with Google, Facebook, Twitter advertising
  • Excellent understanding of digital marketing concepts and best practices
  • Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
  • Skills and experience in creative content writing
  • Analytical mindset and critical thinking
  • Excellent communication and interpersonal skills
  • BSc/BA in marketing or relevant field
About this Company

WSI is a digital marketing Production company with a strong international presence. Our Digital Marketing Consultants use their knowledge and expertise to make a difference for businesses all around the world.Headquartered in Saudi Arabia. We are part of the WSI network. (More)

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