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Job Description
Brand Vision MENA is looking for a methodical Market Research Analyst to survey customer preferences and statistical data to support customers during their decision-making process regarding product designs, prices, and promotions. The successful market researcher will be able to analyze autonomously qualitative data, trends, strategies, and competition aiming at increasing competitiveness.
Responsibilities
- Collect data on consumers, competitors, and the marketplace and consolidate information into actionable items, reports, and presentations.
- Understand business objectives and design surveys to discover prospective customers’ preferences.
- Compile and analyze statistical data using modern and traditional methods to collect it.
- Interpret data, formulate reports, and make recommendations.
- Use online market research and catalog findings to databases.
- Provide competitive analysis on various companies' market offerings, identify market trends, pricing/business models, sales, and methods of operation.
- Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct.
- Remain fully informed on market trends, other parties research and implement best practices
- Develop a growth strategy focused both on financial gain and customer satisfaction.
- Conduct research to identify new markets and customer needs.
- Arrange business meetings with prospective clients.
- Promote the company’s products/services addressing or predicting clients’ objectives.
- Prepare sales contracts ensuring adherence to law-established rules and guidelines.
- Build long-term relationships with new and existing customers.
Job Requirements
- BS degree in Statistics, Marketing, or related field.
- Related experience 1-3 years.
- Strong communication and presentation skills.
- Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office.
- Ability to build rapport.
- Time management and planning skills.
- Familiarity with CRM programs.
- Adequate knowledge of data collection methods (polls, focus groups, surveys etc.)
