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Job Description
We are looking for professional SEO/ SEM specialist , The accepted persons will sign a contract with medical insurance , governmental insurance plus insurance in Arope " Blom Bank " http://aropeegypt.com/home1.html
Responsibilities:
- Oversight and management of onsite and offsite SEO resources
- Improve our company and our clients website usability and increase the websites authority
- Improve a company’s and our clients company’s organic search results.
- Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
- Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
- Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
- Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
- Implement link building campaigns in coordination with client SEO goals
- Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals
- Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
- Research and administer social media tools in support of clients’ social media strategy
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
- Monitor and evaluate search results and search performance across the major search channels
- Communication to team and management on project development, timelines, and results.
- Comfortable working with API’s, KPIS and advanced & integrated reporting.
- Checking the dead and broken links for the company and clients websites.
- Monthly optimizing our website pages and our clients website pages.
- Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns.
- Run pay-per-click campaigns. And adjust PPC campaigns as needed.
- Write effective headlines, body copy, and websites. (Meta tags-Meta description).
- Write English & Arabic blogs and articles that meet SEO Guidelines.
- Run Google Adwords campaigns.
Job Requirements
- Strong understanding of Search Engine Optimization (SEO) process and Search Engine Marketing (SEM).
- At least 2 years of experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO).
- At least 4 years working experience in Digital Marketing.
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool.
- Experience working with popular keyword tools (GoogleAdword, WordTracker, Keyword Discovery, etc).
- Professional user of Google analytics and MOZ and other programs related to SEO and Adwords and PPC.
- Experience working with CMS and building/administering content in CMS environments.
- Knowledge of HTML/CSS and website administrations.
- Proficiency in English.
