Manages execution of digital community (Facebook, Instagram, YouTube, Twitter, etc) and advertising across both brands, and provides analytics pertaining to those activities
Review on-page optimization and content editing including headlines, Meta tags, page titles, alt tags, and descriptions.
Develop content that builds brand awareness, generates traffic and engages customers in order to ultimately drive targeted website traffic, engagement and conversion e.g. blog writing, editing and optimization.
Develop and edit content for digital marketing communication materials, establishing consistency of message across multiple channels and networks
Plan and manage development and production of marketing promotional content including customer testimonials, case studies and other related material.
Work with product management to manage messages and materials used in new product launches.
Ensure consistent messaging is being used online across cross-functional departments .