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Job Description
- Develop & manage automated triggered, life-cycle and ad email campaigns to continuously improve on-boarding, engagement, and retention of Vezeeta Patients
- Serve as CRM expert in Patients user experiences, tooling, and communication optimizations.
- Own project management and cross-functional campaign development workflow with Country Marketing, Product, Engineering, Analytics, Data Science Teams
- Translate business goals into accurate delivery requirements, including but not limited to: specifying required data, segmentation & targeting logic, and dynamic content requirements
- Initiate and conduct in-depth user data analyses and experimentation that will directly impact strategy and the program roadmap
- Articulate and present data analyses and learnings effectively to the team and to key stakeholders
- Own comprehensive daily, weekly, monthly reporting of all Patients engagement KPIs & build the right dashboards to track and socialize performance
- Operate as a subject matter expert on all systems related to Patients and CRM to drive smooth execution and optimization
Job Requirements
- 4-6 years of relevant e-commerce/email marketing experience.
- Deep understanding of CRM strategy and management, with a strong interest in how it works “under the hood” (i.e. tracking, marketing tech stack, tooling)
- Results-driven marketer with proven quantitative and analytical skills; should be extremely comfortable with Excel (functions, pivots, etc.) and reporting tools like Tableau. SQL skills a plus.
- Creative problem-solving skills with a focus on efficient execution while balancing big-picture thinking
- Highly proactive & independent, always looking for ways to take initiative and improve existing programs/processes.
- Must be a collaborative, cross-functional team player and comfortable partnering with a variety of teams from Engineering to Design
- Exceptional project management and organization skills, with a keen eye for detail, requiring minimal supervision
- An eye for user flow & visual design
- Must exhibit superb verbal and written communication skills with a high degree of comfort interpreting results and communicating insights effectively
- Passion for CRM and user engagement
- Strong sense of ownership and entrepreneurial spirit
- Agency management experience a plus
Areas that Add to Your Strength
If you are...
- Agile: You can live, adapt, and help others survive every change around you in the organization.
- Enthusiast: You possess a zest for the job -- smile easily and have a positive, eager, and responsive attitude.
- Negotiator: You navigate the negotiation process that achieves mutually beneficial results.
- Organized: You own the world if you leave your car keys to find them in the same place every time.
- Influencer: You communicate with others, they listen, they process and then act on what you said.
