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Job Description
- Develop marketing strategies for projects, including company websites and social media
- Work closely with the sales team on program development and implementation
- Create and execute lead generation programs
- Analyze data to determine campaign efficiency
- Ensure creative marketing materials undergo regular review and adhere to brand guidelines
- Develop and communicate marketing plans, campaign results and project recommendations to senior management team
- Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
- Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
- Conduct market research to find answers about consumer requirements, habits and trends
- Brainstorm and develop ideas for creative marketing campaigns
Job Requirements
- Bachelor's Degree in Marketing, Advertising or related discipline
- 1-3 years' experience in a marketing role
- Strong organization and prioritization skills
- Proficiency with Google Analytics and web analysis tools
- Ability to work well in a fast-paced, collaborative environment
- Strong understanding of Microsoft Office programs and marketing tools (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)
- Excellent analytical, communication and presentation skills
- Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired
- Well-organized and detail oriented
- Exceptional communication and writing skills
- Commercial awareness partnered with a creative mind
- Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods