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Job Description
- Planning Web, SEO/SEM, email, social media and display advertising campaigns.
- Maintaining our social media presence.
- Measuring and reporting on the performance of all digital marketing campaigns.
- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
- Design, build and maintain our social media presence.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Instrument conversion points and optimize user funnels.
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Job Requirements
- Preferably 0-2 years of experience in a similar or relevant position.
- Bachelor’s in business administration, mass communications or marketing.
- Marketing certificate/Diploma is a plus.
- Fluent English and excellent computer skills.
- Creative.
- Proficient with Adobe Photoshop, Illustrator, InDesign, Framemaker, DreamWeaver, HTML, HTML 5, CSS.