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Job Description
Digital Marketing and SEO Specialist
- New strategies for internet and social media marketing for real estate
- Monitors the market for new trends and competitors promotions to keep our business's activities current and relevant.
- Managing E-commerce Website
- Brings ideas and participates in the preparations of the promotional events, other promotional activities and initiatives on social media.
- Write up blogs
- Newsletter
- Content writing skills
- SEO knowledge
- Development of marketing plan – offline, online, mobile and social promotions – based on budgets/strategic plans and future business model testing objectives.
- Implementing plans and strategies to increase traffic with focus on organic (non-paid) sources (Search-SEO, Direct, Referral)
- Compose attractive titles and descriptions for products to be posted on company websites
- Collaboration with the VP Sales regarding achieving the business objectives.
- Staying on top of industry marketing trends related to online marketing and digital subscriptions.
- Manage hot properties in Website
- Maintain the ranking and visibility of the posted units by following the algorithm required by each portal and by refreshing regularly
- Initiate develop and maintain strategic relationships with others to achieve business objectives
- Investigating market activity
- Analyzing published data and statistics
- Evaluating past performance of a product or service's sales
- Assessing future trends
- Commissioning surveys
- Co-coordinating research projects
Job Requirements
Skills:
- Experience in online marketing and knowledge of Gulf region E-commerce is a MUST specially for real estate sector
- Deep knowledge and proven experience in SEO, SEM, Social Media Marketing, Press Release practices
- Experience in consumer marketing for periodicals strongly preferred.
- Must have strong analytical, communication and organization skills; shown ability in handling multiple tasks with varying due dates.
- Proficiency in Excel and web analytic, familiarity with web personalization platforms is also required.
- Need basic skills of We development in PHP
- Knowledge in SMS Marketing Platform
- Proficiency in using social media software to monitor social media conversations.
- Proficiency in marketing automation and blogging software in order to generate traffic, convert visitors into leads , and then nurture them (using dynamic workflows) into converted customers.
- Excellent communicator and creative thinker, with an ability to use data to inform all decisions
