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Job Description
A business development professional has three primary responsibilities:
- Identifying new sales leads
- Pitching products and/or services
- Maintaining fruitful relationships with existing customers
When it comes to generating leads, day-to-day duties typically include:
- Researching organizations and individuals online (especially on social media) to identify new leads and potential new markets
- Researching the needs of other companies and learning who makes decisions about purchasing
- Contacting potential clients via email or phone to establish rapport and set up meetings
- Planning and overseeing new marketing initiatives
- Attending conferences, meetings, and industry event
- Preparing PowerPoint presentations and sales displays
- Contacting clients to inform them about new developments in the company’s products
- Developing quotes and proposals
- Negotiating and renegotiating by phone, email, and in person
- Developing sales goals for the team and ensuring they are met
- Training personnel and helping team members develop their skills
Job Requirements
- Successful track record of business development, selling enterprise-level marketing solutions within assigned territory, industry and/or country-level accountabilities
- Work experience with leading marketing technology and/or performance-based marketing service/agency providers
- Possess a minimum of 3 years’ experience building/leading serially successful sales/business development teams, and acquiring and managing complex clients
- Significant business relationships with senior client executives
- Ability to work as a team player
- Strong presentation skills
- An ability to gain access and influence decision-makers at the highest levels in client organizations
- Experience crafting and executing strategic and tactical plans to close large revenue projects
- Success in both large, matrixed enterprises and smaller, entrepreneurial businesses
- Experience selling both tangibles and intangibles
- Undergraduate degree
