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Job Description
- Managing IH Cairo’s websites, analyze traffic flow,
- Collate and report back monthly on performance statistics for all digital communications across all channels, using these statistics to influence future digital activities.
- Act as a brand guardian in terms of look and feel of online communications as well as tone of voice of content, after becoming fully immersed in IH Cairo\'s brand and culture.
- Oversee the activation of social media and online marketing strategies, tools and tactics through daily communication with related agencies.
- Monitoring return on investment for all online initiatives and campaigns.
- Develop, measure and optimize the entire online content based on analytics.
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments.
- Managing the daily content calendar for all social media platforms.
- Drive email marketing (EDMs) including developing agency briefs, collaborating with agency on creative, building and sending emails, list segmentation, testing and tracking/reporting on results.
- Maintaining strong online marketing intelligence.
Job Requirements
- 2-4 years experience