Job Details
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Job Description
- Content creation – writing blog posts, articles, newsletters, communications materials, and material for social media channels.
- Social media marketing – creating, managing and growing the company’s presence through blogs, Twitter, Facebook, and other strategically relevant online properties.
- Customer relations – responsible for customer support – answering questions however they come in (phone, e-mail, Twitter) and managing any online feedback forums.
- Communications/marketing strategy – responsible for creating strategic marketing/communications plans to provide direction for the company’s public-facing communications.
- Analytics – Using Google Analytics and other measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives.
- Business development – Depending on the company and depending on how senior the role is, a Community Manager can also be responsible for business development and sales.
Job Requirements
- Online experience and knowledge of relevant software
- Strong communication (written and verbal) skills, build communities, social media platforms, organized, and photo editing, depending on the industry.
- Demonstrated expertise in engaging and activating community groups
- Experience locating and engaging advocates within the community to foster dialogue
- Demonstrated ability to work with client on developing on-brand messaging that best represents their voice and tone online.
- Experience establishing metrics, gleaning community insights and reporting/recommending strategies that achieve marketing goals.