Digital Marketing Specialist
Yes -
New Cairo, CairoPosted 7 years ago24Applicants for2 open positions
- 14Viewed
- 8In Consideration
- 3Not Selected
Job Details
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Job Description
Essential Duties and Responsibilities:
- Adhering to Nonin digital brand standards, manage and create content, optimize for SEO/SEM and manage analytics for all digital-marketing related activities including nonin.com, social media sites, microsites and digital marketing campaigns
- Manage Nonin’s sales and marketing presence on amazon.com and other ecommerce channels
- Lead the strategy, development, execution and optimization of paid digital efforts, including display advertising, mobile, SEM and SEO
- Analyze and report on customer behavior insights to improve nonin.com
- Manage e-mail marketing programs, lists, imports, and permissions
- Conduct landing page and e-mail campaign tests
- Coordinate online sales and marketing events, such as webinars
- Develop and write digital content and maintain content publishing editorial calendar
- Integrate online activities with off-line marketing communications plans to ensure plans provide optimal business support
- Drive development and management of digital co-marketing and co-branded partnerships with distributors and partners
- Develop creative briefs to give the internal creative team and agencies clear direction
- Manage agency and vendor relationships to ensure any outsourced work is consistent, high quality, cost-effective, and reflects Nonin branding specifications
- Ensure digital design is optimized for branding, impact, SEO, web development, etc.
- Comply with Regulatory routing, documentation and archiving standards
- Identify opportunities for applying new technologies, digital products and services to online campaigns
Job Requirements
Qualifications:
- Minimum 2 year experience in digital marketing
- Background in Ecommerce
- Very good English
- Experience must be in the same field
- Closest housing is required from New Cairo
- Ability to work on Photoshop
- Female only.
Minimum Requirements:
Required Education & Experience:
- Bachelor’s degree in marketing, communications, journalism or related field
- Minimum 2 years of progressive digital marketing experience required, including eCommerce experience
- Minimum 2 years of marketing communications project management experience
Required Knowledge, Skills & Abilities:
- Proven track record of delivering multifaceted, digitally driven campaigns from strategy through execution and leveraging data to drive strategic direction and optimize marketing programs. Portfolio demonstrating work, analytics and metrics will be required as part of the interview process.
- Strong digital copywriting, design, content marketing, and verbal communication skills required
- Exceptional project management skills. Ability to prioritize, multi-task, focus, lead, influence and delegate
- Must have proven ability to translate customer insights into successful digital marketing programs and a high degree of creativity to find new, compelling ways to reach and communicate to customers
